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My name is Jason Rickaby. I am a 47 year old father of two children aged 8 and 5. I like to write about male health span, masculinity, fatherhood and traditional male behaviours/beliefs and how all of those tie in with the apparent hedonistic chaos of modern culture.

I believe in the liberating concept of telling the truth, or at least not telling (nor agreeing with) lies. At my heart, I believe in the freedom of the individual and the beauty of creative endeavour. I have taken this passion into building successful brands within the health and fitness industry since I was in my late 20’s and have spent 30 years around individuals on the search for elite physical and mental fortitude.

My life is based upon solid structures and the four stoic virtues of Justice, temperance, Courage and wisdom, yet I do not kid myself that I am close to being good at any- but it is my life’s vocation to attempt to build a life and a foundation for my children, that seeks to do our best on each.

I am flawed and imperfect, but I won’t pretend otherwise. I rally against the bureaucratic administrators attempting to control dialogue, culture, masculinity and behaviour. So I believe at my heart in individual uniqueness and the celebration of such.

Because of this I disavow the modern drive for equality of outcome, choosing to believe the Nietzsche quote that “Nobody is more inferior than those who insist on being equal”. I believe that the punishment of the exceptional to indulge the resentful, is a sure fire route to civilisation decline. What’s more, I choose to believe we live in a an exceptional time, with exceptional people and are surrounded by beauty, romance and story.

As men I believe we are here to push the stone up the hill and keep doing so, without desire for thanks- because it is our duty and one we accept when we take on the role of fatherhood and indeed, the role of being a man.

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I write about Health, Mission and Legacy for men. I have spent 30 years building brands within the human performance, fitness and nutrition space and am obsessively curious about male health span, fatherhood, man psychology, culture and behaviour.

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I built a Sports Nutrition brand & exited at aged 44. Now I’m obsessed with physically preparing my two kids for sport and life. I coach soccer, cricket & my own kids strength & speed. Building strong kids is my mission.